When it comes to retail, the landscape is ever-evolving. The entry of eCommerce has changed the way that people shop. However, even though online shopping is growing, people still like the customer experience that shopping in a brick and mortar store provides. As a business owner, balancing brick and mortar with e-commerce is more important than ever before. Offering both of these experiences to your consumer is the best way to stay in business for the long haul.